Velvet Oracle is a mini site presenting the beta version of a general knowledge game powered by artificial intelligence. The objective was to create an immersive and exclusive application journey, styled like a secret antechamber, to recruit the very first beta testers.
The brief
To design a dark and refined visual identity, black and gold with Art Deco details, that establishes a feeling of exclusivity right from the homepage, then guides the visitor through a multi-step application journey all the way to registration via Telegram.
What was achieved
Structuring the site into five pages: a homepage that sets the universe and tone (“ Welcome to the antechamber ”), a “ Beta ” page explaining how it works via Telegram with iOS and Android download links, an application form collecting candidate details (last name, first name, email, phone, Telegram username), a confirmation page with direct access to Velvet Oracle, and a custom 404 error page that remains faithful to the site's visual identity.
Result
A coherent and immersive application journey that reinforces the exclusive feel of the project, from first contact through to registration validation. The site is currently paused at the client's request.